Category: strategy

Beyond the Click: How to Measure Micro-Moment for Real ROI
Discover key metrics for I-want-to-know, go, do, and buy micro-moments. Track intent, improve ROI, and optimize your marketing with data.

Micro Moment Marketing Weekly Roundup #3: Robb Hecht, MARKETECH APAC
Discover how AI is reshaping micro-moment marketing. Explore how brands can deliver real-time, one-tap convenience and predictive personalization.

Micro Moment Marketing Weekly Roundup #2: The Influence Agency, BrandVerge
Read our weekly roundup: tips for scroll-stopping social copy and AI tools to capture micro-moments with speed, relevance, and personalization.

Designing the Modern Funnel: Where Micro-Moments Fit in B2B and B2C Journeys
Discover why the traditional marketing funnel is broken. This guide redefines your strategy around the micro-moment marketing funnel to capture customer intent.

Micro Moment Marketing Weekly Roundup #1: The Fine Line of Moment Marketing & AI in Ads
Is your brand ready for real-time marketing? We analyze the fine line of going viral and the rise of AI-powered ads in our first weekly roundup.